The Service
What this actually solves.
India has over 1,500 mutual fund schemes. We recommend from a shortlist that survives our 8-factor framework — return consistency, Sharpe, Sortino, Jensen’s Alpha, standard deviation, beta and more — rescored through every market cycle.
Who this is for
A collection is not a portfolio. You want overlap removed and every holding justified.
You have felt the whiplash of buying high. You want a process instead of a tip.
You are ready to move beyond FDs and want the selection done on evidence, not advertisements.
What’s Included
Six things you can hold us to.
Every engagement is documented — you will always know what was recommended, why, and what happens next.
Start the Conversation- 018-factor scheme scorecard
3-year consistency, 5-year return, Sharpe, Sortino, Jensen’s Alpha, standard deviation, beta and rating — weighted and ranked.
- 02Category allocation
The right mix across large, mid, small, flexi and hybrid categories for your risk profile — before any scheme is named.
- 03Portfolio overlap check
We measure how much your funds duplicate each other, and prune where two schemes are doing one job.
- 04Exit-load and LTCG-aware switching
Underperformers are replaced on a schedule that respects taxes and loads — never in panic.
- 05SIP / STP / SWP execution
Paperwork, mandates and transactions handled end-to-end, with confirmations to you at every step.
- 06Annual scheme review
Every holding rescored yearly. Funds that no longer clear the framework are flagged with a written rationale.
8 factors
stand between a fund and your portfolio. Star ratings alone tell you where a fund has been — not whether it belongs with you.
Our Approach
How the work unfolds.
01
Screen
The full universe is scored quantitatively before names are discussed.
02
Select
Category weights first, then the highest-conviction schemes within each.
03
Supervise
Annual rescoring, disciplined replacement, and a written record of every change.
Common Questions
Asked before most first meetings.
Quantitatively first: every scheme is scored on eight dimensions including risk-adjusted measures like Sharpe and Sortino ratios and Jensen’s Alpha, plus consistency across periods. Only funds clearing that screen are considered against your specific allocation.
We are an AMFI-registered distributor (ARN-51406), compensated through standard trail commission built into regular plans — disclosed to you transparently. You never receive a separate fee invoice from us for distribution.
Rarely. A well-selected portfolio needs review yearly and replacement only when a fund fails the framework on evidence — typically one or two changes a year, not a reshuffle. Churning creates tax and exit-load drag that quietly eats returns.
Ready to talk about mutual fund advisory?
A first conversation is free and obligation-free. We will tell you honestly whether this service is what you need.
Book a Consultation